LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for July 2010, according to data compiled by STR and STR Global.
The region’s occupancy rose 6.9 percent to 67.9 percent, average daily rate went up 1.7 percent to US$100.93, and revenue per available room increased 8.8 percent to US$68.53.
Among the key markets in the region, Buenos Aries, Argentina, reported the largest occupancy increase, jumping 87.3 percent to 62.5 percent, followed by Santiago, Chile, with a 28.5-percent increase to 65.6 percent. Manitoba/Saskatchewan, Canada, ended the week virtually flat with a 0.2-percent decrease to 71.2 percent, and was the only occupancy decrease.
Three markets experienced ADR increases of more than 15 percent: Rio de Janeiro, Brazil (+20.0 percent to US$155.18); Sao Paulo, Brazil (+17.6 percent to US$104.74); and Buenos Aires (+15.8 percent to US$134.48). San Juan, Puerto Rico, posted the only ADR decrease, falling 3.7 percent to US$144.00.
Buenos Aires led the RevPAR increases, rising 116.9 percent to US$83.99, followed by Santiago (+38.3 percent to US$86.37) and Toronto, Canada (+28.2 percent to US$89.53). San Juan fell 1.5 percent in RevPAR to US$113.65, reporting the only decrease in that metric.
Performances of key countries in July (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Argentina
|
60.7%
|
+74.8%
|
ARS515.84
|
+22.4%
|
ARS313.31
|
+113.9%
|
|
Brazil
|
66.5%
|
+5.3%
|
BRL186.12
|
+8.3%
|
BRL123.83
|
+14.1%
|
|
Canada
|
71.3%
|
+5.6%
|
CAD131.79
|
+1.2%
|
CAD93.99
|
+6.8%
|
|
Mexico
|
59.6%
|
+3.9%
|
MXN1187.15
|
+3.3%
|
MXN707.02
|
+7.3%
|
|
United States
|
67.9%
|
+7.0%
|
USD99.14
|
+1.3%
|
USD67.35
|
+8.5%
|
*percentages are increases/decreases for July 2010 vs. July 2009
View Global Hotel Review for July 2010.
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