LONDON—The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for July 2010, according to data compiled by STR Global.
Year-over-year July 2010 figures for Europe (U.S. dollars, euros and British pounds):
|
|
Europe
|
% change
|
|
Occupancy
|
70.9
|
+6.7%
|
|
ADR (U.S. dollars)
|
$131.39
|
-1.2%
|
|
ADR (euros)
|
€100.75
|
+6.5%
|
|
ADR (British pounds)
|
£84.01
|
+3.9%
|
|
RevPAR (U.S. dollars)
|
$93.17
|
+5.5%
|
|
RevPAR (euros)
|
€71.44
|
+13.7%
|
|
RevPAR (British pounds)
|
£59.57
|
+10.9%
|
Source: STR Global
Highlights from key market performers for July include (year-over-year comparisons, all currency in euros):
• Three key markets experienced occupancy increases of more than 20 percent: Istanbul, Turkey (+27.6 percent to 84.3 percent); Helsinki, Finland (+21.9 percent to 66.0 percent); and Cologne, Germany (+20.2 percent to 61.0 percent).
• Oslo, Norway, posted the largest occupancy decrease, falling 8.3 percent to 52.6 percent, followed by Malmo, Sweden, with a 7.2-percent decrease to 72.0 percent.
• Stockholm, Sweden, rose 23.6 percent in ADR to EUR89.77, reporting the largest increase in that metric. Three other markets also reported ADR increases of more than 20 percent: Gothenburg, Sweden (+23.4 percent to EUR95.36); Munich, Germany (+22.9 percent to EUR106.46); and London, England (+22.8 percent to EUR172.80).
• Dublin, Ireland, reported the largest ADR decrease, falling 13.4 percent to EUR77.15, followed by Budapest, Hungary, with an 11.5-percent decrease to EUR64.57.
• Five markets achieved RevPAR increases of more than 30 percent: Istanbul (+42.6 percent to EUR130.06); Vienna, Austria (+38.7 percent to EUR82.18); Munich (+37.3 percent to EUR90.30); Düsseldorf, Germany (+33.6 percent to EUR54.12); and Cologne (+33.0 percent to EUR46.56).
• Athens fell 14.5 percent in RevPAR to EUR60.23, reporting the largest decrease in that metric.
Performances of key countries in July (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
64.8%
|
+6.3%
|
EUR82.38
|
+15.5%
|
EUR53.37
|
+22.9%
|
|
Italy
|
64.1%
|
+7.9%
|
EUR132.54
|
-7.8%
|
EUR84.97
|
-0.6%
|
|
Russia
|
64.3%
|
+14.9%
|
RUB4447.28
|
-8.5%
|
RUB2859.26
|
+5.2%
|
|
Spain
|
70.1%
|
+8.0%
|
EUR86.17
|
+1.7%
|
EUR60.38
|
+9.8%
|
|
United Kingdom
|
80.9%
|
+5.8%
|
GBP87.18
|
+10.0%
|
GBP70.55
|
+16.3%
|
*percentages are increases/decreases for July 2010 vs. July 2009
View Global Hotel Review for July 2010.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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+1 (615) 824-8664 ext. 3318
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