LONDON—The Middle East/Africa region reported favourable results in the three key performance measurements for July 2010 when reported in U.S. dollars, according to data compiled by STR Global.
The region’s occupancy ended the month virtually flat with a 0.1-percent increase to 61.3 percent, average daily rate increased 11.8 percent to US$145.00, and revenue per available room grew 11.8 percent to US$88.82.
“The good news for the Middle East is that demand showed continued growth against last year, and the sub region still recorded one of the highest ADRs (US$162) only beaten by the strong ADR in Southern Africa (US$175) due to the FIFA World Cup, which ended mid-July”, said Elizabeth Randall, managing director of STR Global. “However, the Middle East was the only sub region reporting RevPAR declines in July. It will be interesting to see if the slowing decline will continue during the coming months. Northern and Southern Africa continued on their RevPAR recovery path, and the smooth running of an joyful World Cup will bring additional interest to the region”.
Highlights among the region’s key markets for July include (year-over-year comparisons, all currency in U.S. dollars):
• Amman, Jordan, achieved the largest and only double-digit occupancy increase, rising 14.0 percent to 68.3 percent.
• Abu Dhabi, United Arab Emirates, reported the largest occupancy decrease, falling 23.0 percent to 51.6 percent. The market also reported the largest decreases in ADR (-28.1 percent to US$141.54) and RevPAR (-44.7 percent to US$73.10).
• Cape Town, South Africa, rose 99.4 percent in ADR to US$220.76, followed by Johannesburg, South Africa, with a 63.5-percent increase to US$151.20.
• Two markets reported RevPAR increases of more than 70 percent: Cap Town (+80.4 percent to US$103.32) and Johannesburg (+70.8 percent to US$98.26).
• Dubai, UAE, was the only market, excluding Abu Dhabi, to report a RevPAR decrease, falling 1.3 percent to US$105.53. Riyadh ended the month virtually flat with a 0.3-percent decrease to US$113.67.
Performances of key countries in July (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Egypt
|
72.0%
|
+8.3%
|
EGP457.57
|
+9.6%
|
EGP329.45
|
+18.8%
|
|
Saudi Arabia
|
59.3%
|
-3.6%
|
SAR590.80
|
+5.3%
|
SAR350.59
|
+1.5%
|
|
South Africa
|
54.5%
|
-7.5%
|
ZAR1284.76
|
+64.8%
|
ZAR700.00
|
+52.5%
|
|
United Arab Emirates
|
61.5%
|
-4.5%
|
AED551.54
|
-8.5%
|
AED338.99
|
-12.7%
|
*percentages are increases/decreases for July 2010 vs. July 2009
View Global Hotel Review for July 2010.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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