HENDERSONVILLE, Tennessee—Six of the seven chain-scale segments reported increases in all three key performance metrics for the week ending 28 August 2010, according to STR.
The economy segment reported a minimal average daily rate decrease, falling 0.2% to US$52.40.
Overall, the industry’s occupancy increased 10.6% to 60.1%, ADR rose 2.4% to US$96.50, and revenue per available room increased 13.2% to US$57.98.
Among the chain-scale segments, the economy segment reported the largest occupancy increase, rising 11.8% to 54.0%, followed by the upscale segment (+11.4% to 67.9%) and the midscale-without-food-and-beverage segment (+11.2% to 60.8%).
The luxury segment experienced the largest ADR and RevPAR increases. The segment rose 5.7% in ADR to US$222.50 and increased 15.8% in RevPAR to US$145.50.
Among the top 25 markets, New Orleans, Louisiana, experienced the largest occupancy increase, rising 36.1% to 47.5%. St. Louis, Missouri-Illinois, was the only market to post an occupancy decrease, falling 4.2% to 53.5%.
Orlando achieved the highest ADR increase, rising 13.7% to US$79.36, followed by Denver, Colorado, with a 10.1% increase to US$100.38. Dallas, Texas, fell 5.9% in ADR to US$81.40, reporting the largest decrease in that metric.
New Orleans posted the largest RevPAR increase, rising 43.0% to US$40.90. Three of the top 25 markets reported RevPAR decreases: St. Louis (-8.2% to US$43.27); Dallas (-5.3% to US$41.13); and Phoenix, Arizona (-1.3% to US$30.75).