HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 29 August-4 September 2010, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy was up 2.6 percent to 67.8 percent. Average daily rate decreased 2.3 percent to CAD$124.23. Revenue per available room ended the week virtually flat with a 0.4-percent increase to CAD$84.25.
Among the provinces, Quebec reported the largest increases in all three key performance metrics. The province’s occupancy rose 22.1 percent to 77.4 percent, ADR was up 8.4 percent to CAD$141.46, and RevPAR increased 32.2 percent to CAD$109.45.
Prince Edward Island experienced the largest occupancy decrease, falling 14.3 percent to 52.9 percent, followed by Alberta with an 8.5-percent decrease to 61.3 percent.
Manitoba followed Quebec with a 4.2-percent increase in ADR to CAD$107.92. Alberta fell 13.1 percent to CAD$127.93, reporting the largest decrease, followed by Prince Edward Island with a 6.7-percent decrease to CAD$115.15.
Saskatchewan (+7.6 percent to CAD$82.46) and New Brunswick (+6.6 percent to CAD$77.77) reported the only RevPAR increases of more than 5 percent, excluding Quebec. Two provinces reported double-digit RevPAR decreases: Alberta (-20.5 percent to CAD$78.44) and Prince Edward Island (-20.0 percent to CAD$60.94).
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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Rachael Spann Urie
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