HENDERSONVILLE, Tennessee—The U.S. hotel industry reported a decrease in average daily rate ADR for the first time in 13 consecutive weeks for the week of 5-11 September 2010, according to data from STR.
ADR fell 2.0% to US$92.84, occupancy increased 2.7% to 54.2%, and revenue per available room ended the week virtually flat with a 0.7% increase to US$50.32.
“After 13 consecutive weeks of increases, the numbers were down this week,” said Steve Hood, senior VP at STR. “Rosh Hashanah, which was on 9 September 2010 compared to 19 September 2009, likely had a negative effect on the comparables. Among the chain-scale segments, the upper-tier took the biggest hit. The luxury and upper upscale segments were the only two to report decreases in all three of the key performance measurements.”
The luxury segment fell 5.3% in occupancy to 56.0 percent, ADR dropped 0.7% to US$225.62, and RevPAR was down 5.9% to US$126.42.
The upper-upscale segment reported a 3.4% decrease in occupancy to 56.4%. The segment’s ADR fell 2.9% to US$132.47, and RevPAR decreased 6.2% to US$74.66.
The economy segment ended the week with the largest occupancy increase, rising 6.9% to 52.6%, followed by the midscale-without-food-and-beverage segment (+4.6% to 54.1%) and the midscale-with-food-and-beverage segment (+4.3% to 49.5%).
The economy segment reported the largest RevPAR increase, rising 5.2% to US$27.08, followed by midscale-without-food-and-beverage (+4.9% to US$45.81) and midscale-with-food-and-beverage segment (+4.4% to US$41.52).
Among the Top 25 Markets, New Orleans, Louisiana, achieved the largest increases in all three key performance metrics. The market’s occupancy rose 55.1% to 58.7%, ADR increased 15.5% to US$96.61, and RevPAR soared 79.1% to US$56.73. Performance for the week was boosted by the opening night of the NFL football season as well as various conferences in the area, Hood said.
New York, New York, fell 7.6% to 80.6%, posting the largest occupancy decrease.
Two markets experienced double-digit ADR decreases: Chicago, Illinois (-12.0% to US$103.11), and Atlanta, Georgia (-11.1% to US$76.56).
Chicago posted the largest RevPAR decrease, falling 15.1% to US$59.83, followed by Phoenix, Arizona (-12.5% to US$28.84), and San Francisco/San Mateo, California (-10.4 % to US$94.73).