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STR Global: Europe pipeline for August 2010

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17 September 2010
HNN Newswire


LONDON—The Europe hotel development pipeline comprises 699 hotels totalling 120,266 rooms, according to the August 2010 STR Global Construction Pipeline Report released this week. The region reported 311 projects in the In Construction phase with 57,526 rooms.

Among the region’s countries, the United Kingdom reported the largest number of rooms in the total active pipeline with 27,384 rooms, followed by Germany (16,702 rooms) and Russia (16,303 rooms). The U.K. also ended the month with the largest number of rooms in the In Construction phase (11,262), along with Germany (8,087 rooms) and Russia (7,497 rooms).

Among the key markets in the region, London, U.K., ended the month with the most rooms in the total active pipeline (8,394) and in the In Construction phase (3,682), followed by Berlin, Germany, with 4,622 rooms in the total active pipeline and 2,408 rooms in the In Construction phase.

Among the Chain Scale segments, the Upscale segment accounted for the largest portion of rooms in the total active pipeline with 24.4 percent and 29,342 rooms. Three other segments each made up more than 15% of rooms in the total active pipeline: the Midscale with Food and Beverage segment (16.1 percent and 19,363 rooms); the Upper Upscale segment (15.6 percent and 18,703 rooms); and the Unaffiliated segment (15.1 percent and 18,158 rooms).

Europe pipeline by Chain Scale segment for August 2010 (number of rooms

Chain Scale

Existing Supply

In Construction

Total Active Pipeline*

Luxury

61,139

5,648

11,112

Upper Upscale

202,635

11,092

18,703

Upscale

527,706

14,725

29,342

Midscale w/ F&B

462,830

8,913

19,363

Midscale w/o F&B

91,907

2,787

8,326

Economy

235,147

4,792

15,262

Unaffiliated

2,233,578

9,569

18,158

Total

3,814,942

57,526

120,266

* Includes those projects in the In Construction, Final Planning and Planning phases. 

About STR Global

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.

Media contacts:

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305

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