HENDERSONVILLE, Tennessee—Following a bumpy week, the U.S. hotel industry is back on track, reporting increases in all three key performance metrics for the week ending 18 September 2010, according to data from STR.
Overall, the industry’s occupancy increased 6.7% to 63.5%, average daily rate was up 1.8% to US$100.25, and revenue per available room ended the week up 8.6% to US$63.66.
Among the chain-scale segments, the luxury segment increased 9.2% in occupancy to 70.8%, reporting the largest increase in that metric, followed by the economy segment with an 8.6% increase to 55.4%.
The luxury segment experienced the largest ADR increase, rising 5.2% to US$250.89, followed by the upper-upscale segment with a 3.0% increase to US$149.53. The economy segment reported the only decrease in any of the three key metrics, falling 0.9% in ADR to US$51.38.
All seven chain-scale segments reported RevPAR increases of more than 5%. The luxury segment led the increases, rising 14.9% to US$177.72, followed by the upscale segment (+9.1% to US$79.65) and the upper-upscale segment (+8.6% to US$110.26).
Among the top 25 markets, New Orleans, Louisiana, reported the largest occupancy increase, rising 34.4% to 53.9. Phoenix, Arizona, ended the week virtually flat in occupancy with a 0.1% decrease to 48.1%, reporting the only decrease in that metric.
New York, New York, experienced the only double-digit ADR increase, rising 13.9% to US$293.70. Nashville, Tennessee, posted the largest ADR decrease, falling 5.3% to US$87.85, followed by Phoenix with a 4.4% decrease to US$91.12.
New Orleans achieved the largest RevPAR increase, rising 43.2% to US$49.62.Phoenix experienced the only RevPAR decrease for the week, falling 4.5% to US$43.79.
Source: STR
Source: STR
Source: STR
