HENDERSONVILLE, Tennessee—The U.S. hotel industry reported a 14.4% increase in revenue per available room for the week ending 2 October 2010, according to data from STR.
The industry’s occupancy for the week increased 9.8% to 61.2% and average daily rate was up 4.2% to US$99.80.
“The U.S. hotel industry reported strong performance results in occupancy and ADR for the week,” said Steve Hood, senior VP at STR. “The gains were fueled by favorably year-over-year comparables in part because of the Yom Kippur holiday, which fell on the 18th of September in 2010 compared to the 28th during 2009.”
Among the chain-scale segments, the luxury segment reported the largest increases in all three key performance metrics. Occupancy rose 14.1% to 70.8%, ADR was up 5.8% to US$249.64, and RevPAR increased 20.7% to US$176.70.
Two segments, excluding the luxury segment reported double-digit occupancy increases: the upper-upscale segment (+12.6% to 72.5%) and the upscale segment (+10.5% to 68.6%).
The economy segment ended the week virtually flat in ADR with a 0.1% decrease to US$50.72.
Among the top 25 markets, New Orleans, Louisiana, achieved the highest occupancy increase, rising 37.0% to 61.8%. Oahu Island, Hawaii, reported the only occupancy decrease, falling 4.7% to 79.1%.
Five markets experienced ADR increases of more than 10%: New York, New York (+17.2% to US$275.29); New Orleans (+14.5% to US$111.50); Boston, Massachusetts (12.8% to US$166.76); Dallas, Texas (+11.2% to US$94.31); and San Francisco/San Mateo, California (+10.4% to US$151.90).
New Orleans reported the largest RevPAR increase, soaring 56.9% to US$68.95. Two markets reported RevPAR decreases: Oahu Island (-14.2% to US$118.76) and Houston, Texas (-1.2% to US$47.83).
Source: STR
