HENDERSONVILLE, Tennessee—The economy segment is the only one of the seven chain-scale segments to report a decrease in any of the three key performance metrics for the week ending 9 October 2010, according to data from STR.
The segment’s average daily rate fell 0.3% to US$50.89. However, the economy segment did end the week with the largest occupancy increase, rising 7.3% to 55.8%.
Overall, the industry’s occupancy increased 6.5% to 63.6%, ADR was up 2.2% to US$101.58, and revenue per available room ended the week up 8.8% to US$64.62.
Among the chain-scale segments, the luxury segment reported the only ADR increase of more than 5%, rising 7.7% to US$261.43. The segment also experienced the largest RevPAR increase, rising 13.8% to US$190.93.
Among the top 25 markets, 21 reported occupancy increases for the week. Four markets achieved occupancy increases of more than 15%: Dallas, Texas (+19.3% to 62.7%); New Orleans, Louisiana (+18.7% to 75.7%); Detroit, Michigan (+15.8% to 59.7%); and Atlanta, Georgia (+15.8% to 64.1%). St. Louis, Missouri-Illinois, fell 4.4% in occupancy to 60.8%, reporting the largest decrease in that metric.
Atlanta experienced the largest ADR increase, rising 10.8% to US$94.64. Denver (-3.4% to US$99.13) and St. Louis (-3.4% to US$82.31) reported the largest ADR decreases for the week.
Five markets posted RevPAR increases of more than 15%: New Orleans (+29.3% to US$97.52); Atlanta (+28.4% to US$60.71); Dallas (+19.8% to US$55.86); Miami-Hialeah, Florida (+17.9% to US$93.06); and Orlando, Florida (+15.7% to US$58.16).
Source: STR
