HENDERSONVILLE, Tennessee—The Canadian hotel industry reported positive results in the three key performance metrics for the week of 3-9 October 2010, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy was up 6.6 percent to 69.5 percent. Average daily rate increased 3.6 percent to CAD$128.94. Revenue per available room increased 10.4 percent to CAD$89.61.
Among the provinces, three reported double-digit occupancy increases: Newfoundland (+17.0 percent to 88.1 percent); Prince Edward Island (+12.1 percent to 61.0 percent); and British Columbia (+11.8 percent to 67.3 percent). Manitoba fell 3.8 percent in occupancy to 69.1 percent, reporting the largest decrease in that metric, followed by Saskatchewan with a 3.6-percent decrease to 74.9 percent.
British Columbia reported the only double-digit ADR increase, rising 18.3 percent to CAD$144.96. Two provinces experienced ADR decreases: Alberta (-3.2 percent to CAD$129.42) and Saskatchewan (-1.1 percent to CAD$118.11).
British Columbia posted the largest RevPAR increase, rising 32.3 percent to CAD$97.54, followed by Newfoundland (+20.6 percent to CAD$119.80) and Prince Edward Island (+19.4 percent to CAD$58.15). Two provinces reported RevPAR decreases for the week: Saskatchewan (-4.7 percent to CAD$88.45) and Alberta (-2.5 percent to CAD$80.68).
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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Rachael Spann Urie
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