LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for September 2010, according to data compiled by STR and STR Global.
The region’s occupancy rose 6.6 percent to 60.1 percent, average daily rate went up 2.3 percent to US$101.07, and revenue per available room increased 9.1 percent to US$60.78.
Among the key markets in the region, Santiago, Chile, achieved the largest occupancy increase, rising 17.1 percent to 66.6 percent, followed by Miami, Florida, with a 12.1-percent increase to 59.3 percent.
San Juan, Puerto Rico, was the only market to experience decreases in any of the three key metrics. The market’s occupancy fell 5.5 percent to 59.8 percent, ADR ended the month virtually flat with a 0.2-percent decrease to US$135.67, and RevPAR was down 5.7 percent to US$81.08.
Rio de Janeiro, Brazil, posted the largest ADR increase, rising 24.7 percent to US$190.18, followed by Sao Paulo, Brazil (+16.5 percent to US$115.50), and Santiago (+15.0 percent to US$142.61).
Five markets reported RevPAR increases of more than 20 percent: Rio de Janeiro (+37.1 percent to US$138.79); Santiago (+34.7 percent to US$94.91); Sao Paulo (+29.2 percent to US$81.15); Mexico City, Mexico (+27.0 percent to US$71.97); and Montreal, Canada (+22.5 percent to US$100.75).
Performances of key countries in September (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Brazil
|
71.5%
|
+9.6%
|
BRL200.34
|
+10.7%
|
BRL143.26
|
+21.3%
|
|
Canada
|
70.8%
|
+3.6%
|
CAD132.03
|
+0.1%
|
CAD93.51
|
+3.7%
|
|
Mexico
|
46.4%
|
+6.6%
|
MXN1106.54
|
+2.4%
|
MXN513.86
|
+9.2%
|
|
United States
|
59.9%
|
+6.7%
|
USD99.31
|
+2.0%
|
USD59.49
|
+8.8%
|
*percentages are increases/decreases for September 2010 vs. September 2009
View Global Hotel Review for September.
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