LONDON—The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for September 2010, according to data compiled by STR Global.
Year-over-year September 2010 figures for Europe (U.S. dollars, euros and British pounds):
| |
Europe
|
% change
|
|
Occupancy
|
74.8
|
+7.4%
|
|
ADR (U.S. dollars)
|
$145.18
|
+1.5%
|
|
ADR (euros)
|
€106.68
|
+8.8%
|
|
ADR (British pounds)
|
£91.86
|
+2.2%
|
|
RevPAR (U.S. dollars)
|
$108.57
|
+8.9%
|
|
RevPAR (euros)
|
€79.78
|
+16.8%
|
|
RevPAR (British pounds)
|
£68.69
|
+9.7%
|
Source: STR Global
“September saw the highest monthly occupancy and average room rate so far for this year”, said Elizabeth Randall, managing director at STR Global. “With 74.8 percent occupancy and €106.68 ADR, Europe also achieved its highest RevPAR of €79.78. One has to go back to September 2008 to get a similar RevPAR (€82.86). As the continued RevPAR recovery gains strength, the outlook looks brighter for the European markets despite the continued risks to the wider economies and the hotel markets”.
Highlights from key market performers for September include (year-over-year comparisons, all currency in euros):
• Prague, Czech Republic, reported the largest occupancy increase, rising 20.0 percent to 80.4 percent, followed by Istanbul, Turkey, with a 19.8-percent increase to 81.4 percent.
• Two markets posted occupancy decreases of more than 5 percent: Tel Aviv, Israel (-6.1 percent to 57.7 percent), and Athens, Greece (-5.4 percent to 72.9 percent).
• Stockholm, Sweden, experienced the largest ADR increase, rising 34.8 percent to EUR152.18, followed by Cologne, Germany (+30.0 percent to EUR119.21), and Geneva, Switzerland (+29.1 percent to EUR241.08).
• Two markets posted double-digit ADR decreases: Vienna, Austria (-22.3 percent to EUR95.83), and Aberdeen, Scotland (-15.5 percent to EUR83.58).
• Four markets experienced RevPAR increases of more than 35 percent: Stockholm (+49.1 percent to EUR127.44); Geneva (+45.3 percent to EUR183.69); Cologne (+42.5 percent to EUR95.48); and Munich, Germany (+37.5 percent to EUR134.44).
• Vienna (-15.2 percent to EUR81.66) and Aberdeen (-13.8 percent to EUR64.23) reported the largest RevPAR decreases for the month.
Performances of key countries in September (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
76.7%
|
+7.0%
|
EUR105.63
|
+17.6%
|
EUR81.03
|
+25.7%
|
|
Italy
|
72.6%
|
+8.6%
|
EUR134.59
|
+1.1%
|
EUR97.67
|
+9.7%
|
|
Russia
|
66.8%
|
+11.6%
|
RUB5340.15
|
-2.9%
|
RUB3569.68
|
+8.3%
|
|
Spain
|
71.7%
|
+9.5%
|
EUR83.71
|
+2.8%
|
EUR59.99
|
+12.5%
|
|
United Kingdom
|
79.2%
|
+6.1%
|
GBP85.34
|
+6.0%
|
GBP67.62
|
+12.5%
|
*percentages are increases/decreases for September 2010 vs. September 2009
View Global Hotel Review for September.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
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rurie@str.com
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