HENDERSONVILLE, Tennessee—The midscale-with-food-and-beverage segment experienced the largest increase in occupancy for the week ending 23 October 2010, according to data from STR.
The segment’s occupancy rose 9.8% to 56.3%.
Total occupancy for the U.S. hotel industry increased 8.1% to 63.8%, average daily rate was up 0.9% to US$101.09, and revenue per available room ended the week up 9.1% to US$64.46.
Among the chain-scale segments, the luxury segment increased 2.9% in ADR to US$253.69, reporting the largest increase in that metric. The economy segment ended the week virtually flat with a 0.1% decrease to US$49.88.
The luxury segment (+10.6% to US$191.91) and the midscale-with-food-and-beverage segment (+10.6% to US$46.91) reported the largest RevPAR increases.
Among the top 25 markets, Minneapolis-St. Paul, Minnesota-Wisconsin, achieved the largest occupancy increase, rising 19.2% to 72.5%.
Philadelphia, Pennsylvania-New Jersey, reported the largest decreases in all three key performance metrics. The Philadelphia Phillies hosted three playoff games for the National League Championship Series during the comparable week in 2009. The market’s occupancy fell 6.2% to 71.5%, ADR was down 12.5% to US$112.76, and RevPAR dropped 17.9% to US$80.64.
New York, New York, experienced the largest ADR increase, rising 8.8% to US$278.60, followed by Boston, Massachusetts, with a 7.7% increase to US$168.50.
Three markets reported RevPAR increases of more than 20 percent: Minneapolis-St. Paul (+25.0% to US$72.43); Denver, Colorado (+24.2% to US$75.39); and Tampa-St. Petersburg, Florida (+20.3% to US$53.08).
Source: STR
