LONDON—STR Global, the leading provider of market data to the world’s hotel industry, announces the launch of their Italian language website. “In line with our increasing penetration of the Italian hotel market, we are delighted to make it even easier for Italian hoteliers to understand how we can benefit them”, explained Marco Malacrida, area director of STR Global in Italy.
STR Global currently collects performance data from more than 500 hotels in key markets across Italy.
Recent data for Italy and selected markets shows overall positive hotel performance in the nine months to September when compared with the previous year. Occupancy growth has returned, and the increasing demand has given selected markets the opportunity to build their average daily rate (ADR).
Year to September 2010 percentage change
|
|
Occupancy
|
ADR
|
RevPAR
|
|
Italy
|
7.9%
|
-4.9%
|
2.6%
|
|
Bergamo
|
5.4%
|
-3.4%
|
1.8%
|
|
Bologna
|
7.2%
|
-4.0%
|
2.9%
|
|
Florence
|
7.5%
|
3.4%
|
11.1%
|
|
Genoa
|
6.7%
|
-1.7%
|
4.9%
|
|
Mestre
|
9.5%
|
-4.5%
|
4.5%
|
|
Milan
|
7.4%
|
-4.5%
|
2.6%
|
|
Naples
|
9.0%
|
0.4%
|
9.5%
|
|
Padova
|
13.7%
|
1.3%
|
15.2%
|
|
Perugia
|
3.2%
|
2.1%
|
5.3%
|
|
Rome
|
9.1%
|
-2.2%
|
6.7%
|
|
Turin
|
21.3%
|
2.4%
|
24.1%
|
|
Udine
|
2.8%
|
-6.3%
|
-3.7%
|
|
Venice
|
7.3%
|
-3.6%
|
3.4%
|
Source: STR Global
“STR Global is a global business, and we are delighted to begin the roll out of a number of different language versions of our website commencing with the important Italian market”, commented Elizabeth Randall, managing director of STR Global. “The aim is to serve our existing and potential clients in a more convenient way and help users to gain a better insight about how STR Global can assist them”. The STR Global website is also being translated into German, Spanish, Japanese, Chinese and Swedish.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
