HENDERSONVILLE, Tennessee—All seven chain-scale segments reported increases in the three key performance metrics during the week of 7-13 November 2010, according to data from STR.
Six of the seven segments reported double-digit occupancy increases. The midscale-with-food-and-beverage segment reported the largest increase, rising 12.8% to 49.5%, followed by the upscale segment with an 11.3% increase to 69.4%.
The luxury segment rose 5.3% in average daily rate to US$248.18, reporting the largest increase in that metric.
The midscale-with-food-and-beverage segment experienced the largest increase in revenue per available room, jumping 16.5% to US$40.12, followed by the independent segment (14.7% to US$50.35) and the luxury segment (+14.5% to US$181.03).
Overall, the industry’s occupancy increased 11.1% to 58.4%, ADR was up 2.7% to US$98.77, and RevPAR ended the week up 14.1% to US$57.65.
“The U.S. hotel industry reported some pretty strong performance results this week,” said Steve Hood, senior VP at STR. “The double-digit occupancy growth and increasing ADR are encouraging. Strong group travel in many markets this week helped boost the overall performance.”
Among the top 25 markets, St. Louis, Missouri-Illinois, achieved the largest occupancy increase, rising 34.6% to 65.2%. Two of the top markets posted occupancy decreases: Nashville, Tennessee (-3.8% to 58.6%) and San Francisco/San Mateo, California (-1.3% to 77.9%).
New Orleans, Louisiana, experienced the largest ADR increase, rising 17.3% to US$127.01, followed by New York, New York, with a 13.9% to US$278.70. Phoenix, Arizona (-4.5% to US$111.26), and Philadelphia, Pennsylvania-New Jersey (-4.4% to US$111.08), reported the largest ADR decreases for the week.
Three markets posted RevPAR increases of more than 30 percent: New Orleans (+51.4% to US$92.08); St. Louis (+42.1% to US$55.14); and Atlanta, Georgia (+37.1% to US$60.09).