HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during the week of 7-13 November 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 11.1 percent to 58.4 percent, average daily rate was up 2.7 percent to US$98.77, and revenue per available room ended the week up 14.1 percent to US$57.65.
“The U.S. hotel industry reported some pretty strong performance results this week,” said Steve Hood, senior VP at STR. “The double-digit occupancy growth and increasing ADR are encouraging. Strong group travel in many markets this week helped boost overall performance.”
Among the Top 25 Markets, St. Louis, Missouri-Illinois, achieved the largest occupancy increase, rising 34.6 percent to 65.2 percent. Three other markets reported occupancy increases of more than 20 percent: New Orleans, Louisiana (+29.1 percent to 72.5 percent); Atlanta, Georgia (+21.7 percent to 62.6 percent); and Detroit, Michigan (+20.3 percent to 58.6 percent). Two of the top markets posted occupancy decreases: Nashville, Tennessee (-3.8 percent to 58.6 percent) and San Francisco/San Mateo, California (-1.3 percent to 77.9 percent).
New Orleans experienced the largest ADR increase, rising 17.3 percent to US$127.01, followed by New York, New York (+13.9 percent to US$278.70), and Atlanta (+12.6 percent to US$96.04). Phoenix, Arizona (-4.5 percent to US$111.26), and Philadelphia, Pennsylvania-New Jersey (-4.4 percent to US$111.08), reported the largest ADR decreases for the week.
Three markets posted RevPAR increases of more than 30 percent: New Orleans (+51.4 percent to US$92.08); St. Louis (+42.1 percent to US$55.14); and Atlanta (+37.1 percent to US$60.09). Nashville reported the largest RevPAR decrease, falling 6.8 percent to US$56.13.
View U.S. hotel review for week ending 13 November.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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