LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for October 2010, according to data compiled by STR and STR Global.
The region’s occupancy rose 6.7 percent to 61.3 percent, average daily rate went up 1.5 percent to US$102.38, and revenue per available room increased 8.2 percent to US$62.80.
Among the key markets, Mexico City, Mexico, was the only market to experience a double-digit occupancy increase, rising 15.1 percent to 68.1 percent. Manitoba/Saskatchewan, Canada (-0.4 percent to 72.2 percent), and Rio de Janeiro, Brazil (-0.4 percent to 73.7 percent), were the only two markets to report occupancy decreases.
Vancouver, Canada, experienced the largest ADR increase, rising 18.3 percent to US$143.37, followed by Rio de Janeiro with a 14.1-percent increase to US$184.60. Three key markets posted ADR decreases: Buenos Aires, Argentina (-7.0 percent to US$145.56); San Juan, Puerto Rico (-4.6 percent to US$135.87); and San Francisco, California (-1.5 percent to US$157.77).
Four markets achieved RevPAR increases of more than 15 percent: Vancouver (29.5 percent to US$99.16); Mexico City (+23.3 percent to US$79.02); Toronto, Canada (+17.2 percent to US$99.66); and Santiago, Chile (+16.1 percent to US$110.77).
Performances of key countries in October (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Brazil
|
69.8%
|
+0.8%
|
BRL208.59
|
+8.2%
|
BRL145.69
|
+9.1%
|
|
Canada
|
64.2%
|
+4.8%
|
CAD126.80
|
+1.6%
|
CAD81.35
|
+6.5%
|
|
Mexico
|
52.3%
|
+8.1%
|
MXN1136.93
|
+0.7%
|
MXN594.30
|
+8.9%
|
|
United States
|
61.3%
|
+6.9%
|
USD100.89
|
+1.2%
|
USD61.89
|
+8.2%
|
*percentages are increases/decreases for October 2010 vs. October 2009
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305
View Global Hotel Review for October 2010.
About STR Global:
