LONDON—The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for October 2010, according to data compiled by STR Global.
Year-over-year October 2010 figures for Europe (U.S. dollars, euros and British pounds):
| |
Europe
|
% change
|
|
Occupancy
|
70.2%
|
+5.0%
|
|
ADR (U.S. dollars)
|
$143.56
|
-0.1%
|
|
ADR (euros)
|
€102.98
|
+6.1%
|
|
ADR (British pounds)
|
£89.54
|
+3.0%
|
|
RevPAR (U.S. dollars)
|
$100.80
|
+5.0%
|
|
RevPAR (euros)
|
€72.31
|
+11.5%
|
|
RevPAR (British pounds)
|
£62.87
|
+8.2%
|
Source: STR Global
“Europe’s recovery continued to stabilise in October, reporting more than 10-percent RevPAR growth”, said Elizabeth Randall, managing director of STR Global. “Recent bail-outs for Ireland, the potential implications for other Euro-zone countries, and the consequences for the wider economic and hotel markets continue to highlight the risks to the RevPAR recovery”.
Highlights from key market performers for October include (year-over-year comparisons, all currency in euros):
• Prague, Czech Republic, achieved the highest occupancy increase, rising 20.2 percent to 78.5 percent, followed by Tel Aviv, Israel (+17.6 percent to 91.7 percent), and Barcelona, Spain (17.3 percent to 80.5 percent).
• Cardiff, Wales, reported the largest occupancy decrease, falling 8.1 percent to 73.8 percent, followed by Geneva, Switzerland with a 7.2-percent decrease to 63.6 percent.
• Two markets posted ADR increases of more than 30 percent: Düsseldorf, Germany (+42.6 percent to EUR140.67), and Gothenburg, Sweden (+37.4 percent to EUR124.99).
• Istanbul, Turkey, fell 15.5 percent to EUR172.01 in ADR, reporting the largest decrease in that metric.
• Five markets achieved RevPAR increases of 30 percent or more: Gothenburg (+49.0 percent to EUR92.44); Düsseldorf (+42.0 percent to EUR94.38); Amsterdam, Netherlands (+38.6 percent to EUR124.83); Tel Aviv (+37.6 percent to EUR158.90); Barcelona (+31.4 percent to EUR97.67).
• Geneva fell 14.9 percent in RevPAR to EUR134.99, reporting the largest decrease among the key markets.
Performances of key countries in October (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
71.4%
|
+5.1%
|
EUR97.31
|
+12.5%
|
EUR69.51
|
+18.3%
|
|
Italy
|
68.7%
|
+7.8%
|
EUR130.17
|
+4.8%
|
EUR89.38
|
+12.9%
|
|
Russia
|
57.9%
|
+6.5%
|
RUB5397.08
|
-3.5%
|
RUB3125.28
|
+2.8%
|
|
Spain
|
67.2%
|
+8.5%
|
EUR83.42
|
+0.7%
|
EUR56.08
|
+9.2%
|
|
United Kingdom
|
76.7%
|
+3.3%
|
GBP84.03
|
+5.9%
|
GBP64.45
|
+9.4%
|
*percentages are increases/decreases for October 2010 vs. October 2009
View Global Hotel Review for October 2010.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
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rurie@str.com
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