LONDON—The Middle East/Africa region reported increases in all three key performance measurements for October 2010 when reported in U.S. dollars, according to data compiled by STR Global.
The region’s occupancy ended the month with a 0.5-percent increase to 67.2 percent, average daily rate rose 0.8 percent to US$162.54, and revenue per available room went up 1.3 percent to US$109.20.
“The positive growth across the region has been driven through average rate improvements in the Africa subregion and boosts in occupancy in the Middle East and Northern Africa subregions”, said Elizabeth Randall, managing director of STR Global. “The Middle East subregion saw average rates decline in October, resulting in a RevPAR decline. The subregion finds it harder to convert the improving demand into RevPAR growth as new supply still enters the markets”.
Highlights among the region’s key markets for October include (year-over-year comparisons, all currency in U.S. dollars):
• Amman, Jordan, achieved the largest occupancy increase, rising 13.7 percent to 83.2 percent.
• Beirut, Lebanon, fell 19.9 percent in occupancy to 67.4 percent, reporting the largest decrease in that metric, followed by Cape Town, South Africa, with a 16.0-percent decrease to 58.0 percent.
• Three markets experienced double-digit ADR increases: Johannesburg, South Africa (+18.4 percent to US$110.05); Amman (+12.4 percent to US$158.95); and Beirut (+11.1 percent to US$207.38).
• Abu Dhabi, United Arab Emirates, fell 42.4 percent in ADR to US$193.18, reporting the only double-digit decrease in that metric.
• Amman reported the only double-digit RevPAR increase, rising 27.8 percent to US$132.25.
• Abu Dhabi experienced the largest RevPAR decrease, falling 43.0 percent to US$133.07.
Performances of key countries in October (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Egypt
|
81.7%
|
+1.6%
|
EGP542.69
|
+9.1%
|
EGP443.12
|
+10.9%
|
|
Saudi Arabia
|
52.4%
|
+13.2%
|
SAR723.50
|
+5.3%
|
SAR378.93
|
+19.3%
|
|
South Africa
|
57.4%
|
-7.3%
|
ZAR865.41
|
+3.6%
|
ZAR497.03
|
-3.9%
|
|
United Arab Emirates
|
70.5%
|
-2.2%
|
AED808.48
|
-15.7%
|
AED569.96
|
-17.5%
|
*percentages are increases/decreases for October 2010 vs. October 2009
View Global Hotel Review for October 2010.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305
