HENDERSONVILLE, Tennessee—The upscale segment reported the largest revenue-per-available-room increase for the week ending 27 November 2010, according to data from STR.
The segment’s RevPAR rose 13.5% to US$44.17, average daily rate was up 5.4% to US$95.36, and occupancy increased 7.7% to 46.3%.
Overall, the industry’s occupancy increased 7.0% to 43.6%, ADR was up 2.9% to US$87.53, and RevPAR ended the week up 10.1% to US$38.16.
Among the chain-scale segments, the economy segment rose 7.9% in occupancy to 43.9%, reporting the largest increase in that metric, followed by the midscale-with-food-and-beverage segment with a 7.8% increase to 37.5%.
The luxury segment experienced the largest ADR increase, rising 7.8% to US$261.18.
Other than the upscale segment, two segments posted double-digit RevPAR increases: the luxury segment (+12.8% to US$123.44) and the independent segment (+10.4% to US$38.33).
Among the top 25 markets, Phoenix, Arizona, achieved the highest occupancy increase, rising 23.1% to 46.1%, followed by Seattle, Washington, with a 14.2% increase to 45.5%. Only two of the top markets reported occupancy decreases: Oahu Island, Hawaii (-7.3% to 70.1%), and Norfolk-Virginia Beach, Virginia (-3.6% to 36.9%).
San Francisco/San Mateo, California, reported the largest ADR increase, rising 7.6% to US$110.26. Tampa-St. Petersburg, Florida, fell 4.0% in ADR to US$74.01, reporting the largest decrease in that metric.
Three top markets reported RevPAR increases of more than 15%: Phoenix, Arizona (+28.1% to US$39.33); Seattle (+21.3% to US$41.85); and Orlando (+16.5% to US$41.33). Oahu Island posted the largest RevPAR decrease, falling 6.3% to US$109.19.