HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during the week of 21-27 November 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 7.0 percent to 43.6 percent, average daily rate was up 2.9 percent to US$87.53, and revenue per available room ended the week up 10.1 percent to US$38.16.
Among the Top 25 Markets, Phoenix, Arizona, achieved the highest occupancy increase, rising 23.1 percent to 46.1 percent, followed by Seattle, Washington (+14.2 percent to 45.5 percent), and Orlando, Florida (+11.1 percent to 53.6 percent). Two of the top markets reported occupancy decreases: Oahu Island, Hawaii (-7.3 percent to 70.1 percent), and Norfolk-Virginia Beach, Virginia (-3.6 percent to 36.9 percent).
Four markets experienced ADR increases of more than 5 percent: San Francisco/San Mateo, California (+7.6 percent to US$110.26); Seattle (+6.2 percent to US$91.89); Norfolk-Virginia (+6.1 percent to US$68.02); and New York, New York (+5.8 percent to US$240.81). Tampa-St. Petersburg, Florida, fell 4.0 percent in ADR to US$74.01, reporting the largest decrease in that metric, followed by Houston, Texas, with a 1.1-percent decrease to US$70.74.
Three top markets reported RevPAR increases of more than 15 percent: Phoenix, Arizona (+28.1 percent to US$39.33); Seattle (+21.3 percent to US$41.85); and Orlando (+16.5 percent to US$41.33). Oahu Island posted the largest RevPAR decrease, falling 6.3 percent to US$109.19.
View U.S. hotel review for week ending 27 November.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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