HENDERSONVILLE, Tennessee—Orlando, Florida, reported the largest increases in all three key performance metrics among the top 25 markets during the week of 28 November-4 December, according to data from STR.
Orlando’s occupancy rose 20.0% to 61.1%, ADR was up 11.3% to US$99.80, and RevPAR jumped 33.5% to US$60.97.
Overall, the U.S. hotel industry’s occupancy increased 4.7% to 49.9%, ADR was up 0.5% to US$96.87, and RevPAR ended the week up 5.3% to US$48.31.
Among the top 25 markets, New Orleans, Louisiana, posted the largest decreases in all three key metrics in year-over-year comparisons. The market’s occupancy fell 19.3% to 54.6%, ADR dropped 27.3% to US$108.78, and RevPAR decreased 41.3% to US$59.34.
In addition to Orlando, two other markets reported RevPAR increases of more than 15%: Detroit (+19.3% to US$40.46) and Denver, Colorado (+15.9% to US$47.36). Tampa-St. Petersburg, Florida (-12.2% to US$39.08), and Nashville, Tennessee (-10.1% to US$46.25), followed New Orleans with large RevPAR decreases.
Among the chain-scale segments, the luxury segment ended the week virtually flat, reporting a 0.2% occupancy decrease to 61.4%, for the only decrease among the chain scale segments in the three key performance metrics. Luxury ADR rose 4.8% to US$266.33, reporting the largest increase in that metric. RevPAR increased 4.6% to US$163.53.
The economy segment saw the largest occupancy increase, rising 6.9% to 44.0%, followed by the midscale-with-food-and-beverage segment with a 6.8% increase to 41.8%.
The midscale-with-food-and-beverage segment (+7.1% to US$32.47) and the midscale without-food-and-beverage segment (+7.1% to US$40.85) reported the largest RevPAR growth.