HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during the week of 28 November-4 December 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 4.7 percent to 49.9 percent, average daily rate was up 0.5 percent to US$96.87, and revenue per available room ended the week up 5.3 percent to US$48.31.
Among the Top 25 Markets, Orlando, Florida, reported the largest increases in all three key performance metrics. The market’s occupancy rose 20.0 percent to 61.1 percent, ADR was up 11.3 percent to US$99.80, and RevPAR jumped 33.5 percent to US$60.97.
Detroit, Michigan, experienced the only other occupancy increase of more than 15 percent, rising 18.6 percent to 53.7 percent.
New Orleans, Louisiana, posted the largest decreases in all three key metrics. The market’s occupancy fell 19.3 percent to 54.6 percent, ADR dropped 27.3 percent to US$108.78, and RevPAR decreased 41.3 percent to US$59.34.
Excluding Orlando, two other markets reported RevPAR increases of more than 15 percent: Detroit (+19.3 percent to US$40.46) and Denver, Colorado (+15.9 percent to US$47.36). Tampa-St. Petersburg, Florida (-12.2 percent to US$39.08), and Nashville, Tennessee (-10.1 percent to US$46.25), followed New Orleans with large RevPAR decreases.
View U.S. hotel review for week ending 4 December.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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