HENDERSONVILLE, Tennessee—San Francisco/San Mateo, California, achieved the largest increases in all three key performance metrics among the top 25 markets during the week of 5-11 December 2010, according to data from STR.
The market’s occupancy rose 26.0% to 78.2%, average daily rate was up 18.6% to US$147.50, and revenue per available room increased 49.5% to US$115.34.
Overall, the industry’s occupancy increased 8.6% to 52.2%, ADR was up 2.6% to US$98.75, and RevPAR ended the week up 11.5% to US$51.56.
Two markets reported occupancy decreases for the week: New Orleans, Louisiana (-5.3% to 60.4%), and New York, New York (-1.0% to 87.3%).
Two markets, excluding San Francisco, reported double-digit ADR increases: Anaheim/Santa Ana, California (+12.2% to US$110.34); and Orlando, Florida (+11.1% to US$98.23). New Orleans fell 16.6% in ADR to US$108.59, reporting the largest decrease in that metric.
Three markets, other than San Francisco, reported RevPAR increases of more than 25%: Anaheim-Santa Ana (+31.4% to US$77.63); Orlando (+28.8% to US$63.32); and San Diego (+27.0% to US$68.21). New Orleans experienced the only RevPAR decrease, falling 21.0% to US$65.62.
Among the chain-scale segments, the luxury segment posted the largest increases in all three key performance metrics. The segment’s occupancy rose 10.5% to 67.0%, ADR increased 4.5% to US$253.57, and RevPAR was up 15.5% to US$169.96.