HENDERSONVILLE, Tennessee—The Canadian hotel industry reported positive results in the three key performance metrics for the week of 5-11 December 2010, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy was up 6.9 percent to 55.6 percent. Average daily rate increased 0.6 percent to CAD$119.62. Revenue per available room increased 7.7 percent to CAD$66.56.
Among the provinces, Quebec achieved the largest occupancy increase, rising 18.5 percent to 58.8 percent, followed by Newfoundland with a 13.8-percent increase to 69.2 percent. New Brunswick (-5.4 percent to 43.8 percent) and Nova Scotia (-3.4 percent to 45.0 percent) reported the largest occupancy decreases.
Newfoundland rose 5.9 percent in ADR to CAD$119.96, reporting the largest increase in that metric, followed by Manitoba with a 3.5-percent increase to CAD$110.44. Two provinces posted ADR decreases of more than 5 percent: Prince Edward Island (-5.5 percent to CAD$72.74) and Alberta (-5.1 percent to CAD$126.59).
Two provinces achieved RevPAR increases of more than 20 percent: Quebec (+21.5 percent to CAD$72.67) and Newfoundland (+20.4 percent to CAD$82.96). Prince Edward Island fell 7.9 percent in RevPAR to CAD$25.97, reporting the largest decrease in that metric, followed by New Brunswick (-3.2 percent to CAD$46.66) and Nova Scotia (-3.2 percent to CAD$47.27).
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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Rachael Spann Urie
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