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STR Global: C./S. America pipeline for November

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16 December 2010
HNN Newswire


Story Highlights
  • The Central/South America pipeline includes 20,175 rooms.
  • Most of the region's development is in the Upper Upscale and Upscale segments.
  • The Upper Upscale segment accounted for the largest number of rooms in the In Construction phase.

LONDON—The Central/South America hotel development pipeline comprises 127 hotels totalling 20,175 rooms, according to the November 2010 STR Global Construction Pipeline Report released this week.

“The main development focus across the region is on Upper Upscale and Upscale projects, as companies bring their premium brands into the markets”, said Elizabeth Randall, managing director of STR Global. “The most projects in terms of number of rooms across Central and South America are in Brazil and Panama. Increased stabilization in Colombia has garnered the country more interest from the development community; it now has 1,996 rooms in the pipeline”.

Among the Chain Scale segments, the Upper-Upscale segment made up the largest portion of rooms in the In Construction phase with 33.8 percent and 3,384 rooms. Two other segments each accounted for more than 15 percent of rooms in the In Construction phase: the Upscale segment (19.7 percent with 1,977 rooms) and the Midscale with Food and Beverage segment (17.6 percent with 1,760 rooms).

The Upscale segment accounted for the largest portion of the total active pipeline with 26.4 percent and 5,335 rooms, followed by the Upper Upscale segment with 25.2 percent and 5,083 rooms. The Unaffiliated segment made up the smallest portion of the total active pipeline with 5.1 percent and 1,031 rooms.

Central/South America pipeline by Chain Scale segment for November 2010 (number of rooms):

Chain Scale

Existing Supply

In Construction

Total Active Pipeline*

Luxury

9,272

1,365

1,585

Upper Upscale

19,188

3,384

5,083

Upscale

50,512

1,977

5,335

Midscale w/ F&B

22,272

1,760

2,635

Midscale w/o F&B

6,443

456

1,637

Economy

12,566

686

2,869

Unaffiliated

218,998

392

1,031

Total

339,251

10,020

20,175

* Includes those projects in the In Construction, Final Planning and Planning phases. 

About STR Global

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.

Media contacts:

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305

Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961

 

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