LONDON—The Europe hotel development pipeline comprises 732 hotels totalling 124,348 rooms, according to the November 2010 STR Global Construction Pipeline Report released this week.
“Upscale brands make up most of the European pipeline (26,490 rooms), followed by independent hotels (24,348 rooms)”, said Elizabeth Randall, managing director of STR Global. “The luxury and economy scales, which usually receive most of the attention, currently have 12,137 and 15,539 rooms in the pipeline, respectively. The midmarket is still getting a lot of attention by catering to the traveller who may not be able to afford the luxury end but would prefer more services and amenities”.
Among the Chain Scale segments, the Upscale segment accounted for the largest portion of rooms in the total active pipeline with 21.3 percent and 26,490 rooms. Two other segments each made up more than 15 percent of rooms in the total active pipeline: the Unaffiliated segment (19.6 percent with 24.348 rooms) and the Upper Upscale segment (15.6 percent with 19,404 rooms).
Europe pipeline by Chain Scale segment for November 2010 (number of rooms):
|
Chain Scale
|
Existing Supply
|
In Construction
|
Total Active Pipeline*
|
|
Luxury
|
61,168
|
5,890
|
12,137
|
|
Upper Upscale
|
205,090
|
13,132
|
19,404
|
|
Upscale
|
524,869
|
15,454
|
26,490
|
|
Midscale w/ F&B
|
461,400
|
7,503
|
18,155
|
|
Midscale w/o F&B
|
92,653
|
2,949
|
8,275
|
|
Economy
|
236,399
|
4,939
|
15,539
|
|
Unaffiliated
|
2,304,155
|
10,742
|
24,348
|
|
Total
|
3,885,734
|
60,609
|
124,348
|
* Includes those projects in the In Construction, Final Planning and Planning phases.
About STR Global
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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