HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 19-25 December 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy was up 2.6 percent to 28.0 percent. Average daily rate decreased 2.0 percent to CAD$106.16. Revenue per available room was virtually unchanged, increasing 0.5 percent to CAD$29.76.
Among the provinces, Nova Scotia achieved the largest occupancy increase, rising 20.6 percent to 20.5 percent. Prince Edward Island (-16.8 percent to 16.4 percent) and Saskatchewan (-12.9 percent to 31.6 percent) reported the largest occupancy decreases.
Prince Edward Island recorded the largest and only double-digit increase in ADR with a 27.0-percent jump to CAD$63.45. Alberta experienced the largest decrease in the metric, falling 4.3 percent to CAD$121.16.
Three provinces reported double-digit increase in RevPAR for the week: Nova Scotia (22.1 percent to CAD$19.29); Manitoba (19.7 percent to CAD$31.03); and Newfoundland (12.0 percent to CAD$23.46). Saskatchewan experienced the only double-digit decrease in the metric, dropping 12.2 percent to CAD$34.82.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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Rachael Spann Urie
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