HENDERSONVILLE, Tennessee—The luxury segment achieved the largest average daily rate increase among the chain-scale segments for the week of 26 December-1 January 2011, according to data from STR.
The segment’s ADR rose 8.4% to US$343.35.
Overall the U.S. hotel industry’s occupancy increased 4.2% to 47.4%, ADR was up 2.3% to US$102.76, and revenue per available room finished the week up 6.6% to US$48.75.
Among the chain-scale segments the midscale-without-food-and-beverage segment rose 6.6% in occupancy to 44.0%, reporting the largest increase in that metric. The luxury segment ended the week virtually flat in occupancy with a 0.8% decrease to 59.8%.
The upscale segment achieved the largest RevPAR increase, rising 9.3% to US$48.91, followed by the midscale-without-food-and-beverage segment (+8.6% to US$34.93) and the midscale-with-food-and-beverage segment (+7.9% to US$33.36).
Among the top 25 markets, Denver, Colorado, experienced the largest occupancy increase, rising 16.0% to 42.2%. St. Louis, Missouri-Illinois, posted the only double-digit occupancy decrease, falling 10.7% to 38.1%.
San Francisco/San Mateo, California, reported the only double-digit ADR increase, rising 11.6% to US$122.60. Dallas, Texas, fell 7.0% to US$67.83, reporting the largest ADR decrease.
Three markets achieved RevPAR increases of more than 15 percent: Denver (+21.6% to US$31.89); Anaheim-Santa Ana, California (+16.8% to US$80.88); and Detroit, Michigan (+15.9% to US$29.22).