HENDERSONVILLE, Tennessee—The Canadian hotel industry reported decreases in all three key performance metrics for the week of 2-8 January 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy was down 2.7 percent to 36.3 percent. Average daily rate decreased 1.1 percent to CAD$110.51. Revenue per available room dropped 3.7 percent to CAD$40.07.
Among the provinces Quebec reported a 5.4-percent occupancy increase to 37.1 percent, reporting the largest increase in that metric, followed by Manitoba with a 3.8-percent increase to 44.1 percent. Saskatchewan posted the largest occupancy decrease, falling 18.2 percent to 45.8 percent, followed by Newfoundland with a 14.9-percent decrease to 37.0 percent.
Quebec achieved the largest ADR increase, rising 4.2 percent to CAD$118.79. Prince Edward Island (-4.4 percent to CAD$64.75) and Saskatchewan (-3.7 percent to CAD$116.56) reported the largest ADR decreases for the week.
Two provinces experienced RevPAR increases of more than 5 percent: Quebec (+9.6 percent to CAD$44.02) and Manitoba (+6.1 percent to CAD$45.44). Saskatchewan fell 21.3 percent in RevPAR to CAD$53.40, reporting the largest decrease in that metric, followed by Newfoundland (-14.2 percent to CAD$41.11) and Nova Scotia (-12.6 percent to CAD$26.99).
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
+1 (615) 824-8664 ext. 3305