HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 9-15 January 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy ended the week with a 0.8-percent increase to 49.4 percent. Average daily rate decreased 1.0 percent to CAD$117.62. Revenue per available room ended the week virtually flat with a 0.1-percent decrease to CAD$58.12.
Among the provinces, Prince Edward Island reported the largest occupancy increase, rising 17.5 percent to 38.9 percent, followed by Ontario (+6.5 percent to 52.4 percent) and New Brunswick (+5.8 percent to 47.3 percent). British Columbia fell 13.7 percent in occupancy to 41.7 percent, reporting the largest decrease in that metric.
Manitoba (+4.5 percent to CAD$110.15) and Saskatchewan (+4.4 percent to CAD$126.51) experienced the largest ADR increases for the week. British Columbia fell 6.4 percent in ADR to CAD$117.14, reporting the largest decrease in that metric.
Five provinces experienced RevPAR increases of more than 5 percent: Prince Edward Island (+19.2 percent to CAD$30.17); Saskatchewan (+9.4 percent to CAD$80.51); New Brunswick (+8.0 percent to CAD$51.01); Ontario (+6.1 percent to CAD$60.10); and Manitoba (+5.4 percent to CAD$61.47). British Columbia posted the largest RevPAR decrease, falling 19.1 percent to CAD$48.89.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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