LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for year-end 2010 and December 2010, according to data compiled by STR and STR Global.
The Americas region ended the year with a 5.6-percent increase in occupancy to 57.8 percent, average daily rate finished virtually flat with a 0.6-percent increase to US$100.32, and revenue per available room was up 6.2 percent for the year to US$57.99.
Among the key markets in the region, Buenos Aires, Argentina, experienced the largest occupancy increase, rising 20.6 percent to 66.6 percent, followed by Mexico City, Mexico, with a 17.4-percent increase to 58.5 percent. Alberta, Canada (-0.6 percent to 58.4 percent), and Manitoba/Saskatchewan, Canada (-0.3 percent to 67.0 percent) both reported minimal occupancy decreases for the year.
Three markets achieved ADR increases of more than 20 percent: Sao Paulo, Brazil (+22.4 percent to US$114.08); Rio de Janeiro, Brazil (+21.9 percent to US$182.56); and Vancouver, Canada (+21.2 percent to US$146.39). San Juan, Puerto Rico, fell 5.1 percent in ADR to US$160.11, reporting the largest decrease in that metric.
Three markets experienced RevPAR increases of more than 25 percent: Sao Paulo (+37.0 percent to US$75.22); Vancouver (+27.9 percent to US$99.12); and Rio de Janeiro (+27.8 percent to US$128.97).
December 2010
During December 2010, the Americas region’s occupancy rose 5.2 percent to 46.3 percent, average daily rate went up 2.1 percent to US$99.69, and revenue per available room increased 7.5 percent to US$46.18.
Among the region’s key markets, Montreal, Canada, posted the only double-digit occupancy increase, rising 12.8 percent to 48.1 percent. Manitoba/Saskatchewan reported the largest occupancy decrease, falling 3.5 percent to 51.9 percent.
Three markets achieved ADR increases of more than 10 percent: Sao Paulo (+17.8 percent to US$120.80); Santiago, Chile (+16.1 percent to US$150.97); and San Francisco, California (+11.0 percent to US$130.52). San Juan was the only market to post an ADR decrease, falling 5.1 percent to US$174.21.
Sao Paulo jumped 28.1 percent in RevPAR to US$68.46, reporting the largest increase in that metric. Santiago followed with a 27.1-percent increase to 97.49. None of the region’s key markets reported RevPAR decreases.
Performances of key countries in December (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Brazil
|
60.1%
|
+6.5%
|
BRL212.03
|
+7.4%
|
BRL127.34
|
+14.3%
|
|
Canada
|
45.2%
|
+3.3%
|
CAD121.11
|
+0.9%
|
CAD54.69
|
+4.3%
|
|
Mexico
|
52.3%
|
+5.3%
|
MXN1514.30
|
+3.3%
|
MXN791.26
|
+8.7%
|
|
United States
|
46.0%
|
+5.4%
|
USD96.22
|
+1.9%
|
USD44.23
|
+7.4%
|
*percentages are increases/decreases for December 2010 vs. December 2009
View Global hotel review for December 2010.
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