HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mostly positive results in the three key performance metrics for the week of 16-22 January 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy ended the week with a 2.9 percent increase to 52.4 percent. Average daily rate ended the week virtually flat with a 0.4-percent decrease to CAD$120.31. Revenue per available room ended the week with a 2.5-percent increase to CAD$63.01.
Among the provinces, Prince Edward Island reported the largest occupancy increase, rising 33.8 percent to 34.8 percent, followed by Ontario with an 8.9-percent increase to 53.9 percent.
British Columbia experienced the largest decrease in all three key performance metrics. Occupancy in the province fell 11.9 percent to 47.9 percent, ADR was down 6.7 percent to CAD$120.97, and RevPAR dropped 17.8 percent to CAD$58.00.
Newfoundland increased 3.8 percent in ADR to CAD$121.63, reporting the largest increase in that metric, followed by Manitoba with a 3.0-percent increase to CAD$112.72.
Two provinces posted double-digit RevPAR increases: Prince Edward Island (+35.1 percent to CAD$25.17) and Ontario (+10.3 percent to CAD$63.46).
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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Rachael Spann Urie
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