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STR: Canada results for week ending 22 Jan.

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27 January 2011
HNN Newswire


Story Highlights
  • Overall, the industry's occupancy increased 2.9 percent, ADR ended the week virtually flat with a 0.4-percent decrease, and RevPAR was up 2.5 percent for the week.
  • British Columbia experienced the largest decreases in all three key performance metrics.
  • Prince Edward Island reported the largest occupancy and RevPAR increases.

HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mostly positive results in the three key performance metrics for the week of 16-22 January 2011, according to data from STR.

In year-over-year measurements, the Canadian hotel industry’s occupancy ended the week with a 2.9 percent increase to 52.4 percent. Average daily rate ended the week virtually flat with a 0.4-percent decrease to CAD$120.31. Revenue per available room ended the week with a 2.5-percent increase to CAD$63.01.

Among the provinces, Prince Edward Island reported the largest occupancy increase, rising 33.8 percent to 34.8 percent, followed by Ontario with an 8.9-percent increase to 53.9 percent.

British Columbia experienced the largest decrease in all three key performance metrics. Occupancy in the province fell 11.9 percent to 47.9 percent, ADR was down 6.7 percent to CAD$120.97, and RevPAR dropped 17.8 percent to CAD$58.00.

Newfoundland increased 3.8 percent in ADR to CAD$121.63, reporting the largest increase in that metric, followed by Manitoba with a 3.0-percent increase to CAD$112.72.

Two provinces posted double-digit RevPAR increases: Prince Edward Island (+35.1 percent to CAD$25.17) and Ontario (+10.3 percent to CAD$63.46).

About STR

STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.

Media contacts:

Jeff Higley
VP, Digital Media & Communications      

jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Communications Coordinator       

rurie@str.com
+1 (615) 824-8664 ext. 3305

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