HENDERSONVILLE, Tennessee—The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 23-29 January 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 6.7 percent to 52.0 percent, average daily rate was up 2.7 percent to US$97.63, and revenue per available room finished the week up 9.6 percent to US$50.75.
Among the Top 25 Markets, Oahu Island, Hawaii, experienced the largest increases in all three key performance metrics. The market’s occupancy rose 20.5 percent to 84.5 percent, ADR was up 14.2 percent to US$160.94, and RevPAR increased 37.7 percent to US$136.02.
Nashville, Tennessee (+17.4 percent to 50.0 percent), and Detroit, Michigan (+17.2 percent to 53.2 percent), experienced significant occupancy increases along with Oahu Island. New Orleans, Louisiana, posted the largest occupancy decrease, falling 8.2 percent to 58.0 percent.
San Francisco/San Mateo, California, reported the only double-digit ADR increase other than Oahu Island. The metric was up 11.8 percent to US$142.70. Orlando, Florida, fell 7.1 percent to US$98.25, reporting the largest ADR decrease, followed by Norfolk-Virginia Beach, Virginia, with a 4.8-percent decrease to US$68.36.Three markets, excluding Oahu Island, achieved RevPAR increases of more than 20 percent: Nashville (+28.7 percent to US$47.21); San Francisco/San Mateo (+27.7 percent to US$108.94); and Houston, Texas (+20.4 percent to US$60.64). Orlando fell 9.2 percent in RevPAR to US$62.36, reporting the largest decrease in that metric.
View U.S. hotel review for week ending 29 January.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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