HENDERSONVILLE, Tennessee—The Canadian hotel industry reported decreases in two of the three key performance metrics for the week of 30 January – 5 February 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy ended the week flat at 53.4 percent. Average daily rate dropped 3.7 percent to CAD$120.82. Revenue per available room decreased 3.7 percent to CAD$64.50.
Among the provinces, Alberta reported the largest occupancy increase, rising 6.9 percent to 55.9 percent, followed by Nova Scotia with a 3.0-percent increase to 47.6 percent.
British Columbia experienced the largest decreases in all three key performance metrics. The province’s occupancy fell 10.3 percent to 46.9 percent, ADR dropped 22.7 percent to CAD$122.08, and RevPAR decreased 30.7 percent to CAD$57.30.
Manitoba posted the largest ADR increase, rising 3.9 percent to CAD$109.75, followed by Saskatchewan with a 3.1-percent increase to CAD$124.94.
Quebec ended the week with a 3.8-percent increase in RevPAR to CAD$70.72.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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Rachael Spann Urie
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