HENDERSONVILLE, Tennessee—Dallas, Texas, which hosted Super Bowl XLV on 6 February 2011, achieved the largest increases in all three key performance metrics, according to STR.
The market’s occupancy increased 27.1% to 60.6%, average daily rate was up 78.7% to US$148.83, and revenue per available room jumped 127.1% to US$90.18.
Overall, the U.S. hotel industry’s occupancy increased 1.8% to 49.2%, ADR was up 2.2% to US$97.48, and RevPAR finished the week up 4.1% to US$47.91.
Among top 25 markets, three reported occupancy decreases of more than 5%: Seattle, Washington (-7.5% to 51.1%); New York, New York (-5.4% to 61.8%); and Washington, D.C. (-5.3% to 52.9%).
New Orleans, Louisiana, jumped 27.5% in ADR to US$140.42. Miami-Hialeah, Florida, which hosted Super Bowl XLIV on 7 February 2010, posted the only double-digit ADR decrease, falling 29.6% to US$174.41.
Four markets, other than Dallas, experienced RevPAR increases of more than 20%: New Orleans (+28.3% US$82.44); Oahu Island, Hawaii (+27.9% to US$131.07); San Francisco/San Mateo, California (+27.4% to US$88.44); and Orlando, Florida (+22.8% to US$60.21). Miami-Hialeah fell 25.5% to US$139.46, reporting the largest decrease in that metric.
Among the chain-scale segments, the economy segment posted the largest occupancy increase, rising 3.6% to 45.4%, followed by the luxury segment with a 2.4% increase to 59.8%. The upper-upscale segment ended the week flat at 58.7% occupancy.
The upper-upscale segment increased 5.7% in ADR to US$150.23, followed by the luxury segment with a 5.0% increase to US$248.92. The independent segment ended the week virtually flat with a 0.4% decrease to US$90.82.
The luxury segment (+7.6% to US$148.90) and the upper-upscale segment (+5.7% to US$88.17) were the only segments to report RevPAR increases of more than 5 percent.