HENDERSONVILLE, Tennessee—The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 30 January-5 February 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 1.8 percent to 49.2 percent, average daily rate was up 2.2 percent to US$97.48, and revenue per available room finished the week up 4.1 percent to US$47.91.
Among the Top 25 Markets, Dallas, Texas, which hosted the Super Bowl XLV on 6 February 2011, achieved the largest increases in all three key performance metrics. The market’s occupancy increased 27.1 percent to 60.6 percent, ADR was up 78.7 percent to US$148.83, and RevPAR jumped 127.1 percent to US$90.18.
Two top markets reported occupancy decreases of more than 5 percent: Seattle, Washington (-7.5 percent to 51.1 percent), and Washington, D.C. (-5.3 percent to 52.9 percent).
New Orleans, Louisiana, jumped 27.5 percent in ADR to US$140.42, behind Dallas. Miami-Hialeah, Florida, which hosted Super Bowl XLIV on 7 February 2010, posted the only double-digit ADR decrease, falling 29.6 percent to US$174.41.
Four markets other than Dallas experienced RevPAR increases of more than 20 percent: New Orleans (+28.3 percent US$82.44); Oahu Island, Hawaii (+27.9 percent to US$131.07); San Francisco/San Mateo, California (+27.4 percent to US$88.44); and Orlando, Florida (+22.8 percent to US$60.21). Miami-Hialeah fell 25.5 percent, reporting the largest decrease in that metric.
Please note: STR has revised its chain-scale segments for 2011. The Midscale with Food and Beverage segment and the midscale without Food and Beverage segment have been replaced with the Upper Midscale segment and the Midscale segment.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference, which will be held 3-4 August 2011 in Nashville, Tennessee.
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