HENDERSONVILLE, Tennessee—The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 6-12 February 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 1.7 percent to 54.7 percent, average daily rate was up 0.7 percent to US$97.88, and revenue per available room finished the week up 2.4 percent to US$53.51.
Among the Top 25 Markets, Washington, D.C., which battled a blizzard on 6 February 2010, achieved the largest increases in all three key performance metrics for the week. The market’s occupancy rose 11.1 percent to 58.7 percent, ADR increased 23.2 percent to US$143.58, and RevPAR jumped 36.9 percent to US$84.29.
Detroit, Michigan, reported the only other double-digit occupancy increase, rising 10.0 percent to 55.4 percent.
Miami-Hialeah, Florida, the host of Super Bowl XLIV on 7 February 2010, experienced the largest decreases in all three key performance metrics. Occupancy fell 6.0 percent to 77.2 percent, ADR was down 17.4 percent to US$175.32, and RevPAR dropped 22.3 percent to US$135.39.
Two markets, excluding Washington, D.C., reported ADR increases of more than 15 percent: San Francisco/San Mateo, California (+19.1 percent to US$145.99), and Dallas, Texas (+15.9 percent to US$111.20). Dallas hosted Super Bowl XLV on 6 February 2011.
Other than Washington, D.C., three markets experienced RevPAR increases of more than 15 percent: San Francisco/San Mateo (+26.0 percent to US$100.32); Los Angeles-Long Beach, California (+19.0 percent to US$91.73); and Dallas (+17.5 percent to US$68.88)
View U.S. hotel review for week ending 12 February.
About STR
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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