HENDERSONVILLE, Tennessee—The luxury segment reported the largest increases in both average daily rate and revenue per available room among the chain-scale segments during January, according to data from STR.
The segment’s ADR increased 5.6% to US$246.09, and its RevPAR was up 11.9% to US$147.14. Luxury occupancy rose 6.0% to 59.8%.
Overall, the U.S. hotel industry’s occupancy was up 5.8% to 47.7%. ADR ended the month with a 2.8% increase to US$96.64. RevPAR for the month rose 8.7% to finish at US$46.10.
Among the chain-scale segments, the upper-midscale segment (+6.6% to 46.9%) and the midscale segment (+6.6% to 40.9%) experienced the largest occupancy increases for the month.
The midscale segment ended the month virtually flat in ADR with a 0.4% decrease to US$68.25, reporting the only decrease among the segments in all three metrics.
Among the top 25 markets, Detroit, Michigan, achieved the largest occupancy increase, rising 14.4% to 50.8%, followed by Oahu Island, Hawaii, with an 11.9% increase to 80.9%. Miami-Hialeah, Florida, ended the month virtually flat with a 0.8% decrease to 74.5%, reporting the only decrease in that metric.
San Francisco/San Mateo, California, reported the largest ADR increase, rising 11.9% to US$142.68. Norfolk-Virginia Beach, Virginia (-2.9% to US$66.37), and Tampa-St. Petersburg, Florida (-1.4% to US$92.57), posted the largest ADR decreases for the month.
Five top markets achieved RevPAR increases of more than 15%: San Francisco/San Mateo (+24.5% to US$93.52); Oahu Island (+21.9% to US$131.24); Detroit (+18.0% to US$40.75) Denver, Colorado (+16.2% to US$51.20); and New Orleans, Louisiana (+15.9% to US$65.98).Norfolk-Virginia Beach ended the month virtually flat with a 0.4% decrease to US$23.63, reporting the only decrease in that metric.
Please note: STR has revised its chain-scale segments for 2011. The Midscale with Food and Beverage segment and the Midscale without Food and Beverage segment have been replaced with the Upper Midscale segment and the Midscale segment.