LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for January 2011, according to data compiled by STR and STR Global.
The Americas region ended January with a 5.6-percent increase in occupancy to 48.2 percent, average daily rate was up 3.1 percent to US$99.73, and revenue per available room rose 9 percent for the month to US$48.04.
Among the region’s key markets, San Francisco, California, experienced the largest occupancy increase, rising 11.2 percent to 65.5 percent, followed by Buenos Aires, Argentina (+10.4 percent to 64.0 percent), and Sao Paulo, Brazil (+10.2 percent to 58 percent). Vancouver, Canada, reported the largest occupancy decrease, falling 8.3 percent to 47.4 percent.
Sao Paulo achieved the largest ADR increase, rising 30.9 percent to US$125.12, followed by Santiago, Chile, with a 17.3-percent increase to US$152.55. Vancouver fell 1.8 percent in ADR to US$187.32—the largest decrease in that metric.
Three markets reported RevPAR increases of more than 20 percent: Sao Paulo (+44.3 percent to US$72.55); San Francisco (+24.5 percent to US$93.52); and Santiago (+20.4 percent to US$109.78). Two markets posted RevPAR decreases: Vancouver (-8.4 percent to US$58.78) and San Juan, Puerto Rico (-3.2 percent to US$132.92).
Performances of key countries in January (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Brazil
|
63.4%
|
+8.5%
|
BRL216.48
|
+12.6%
|
BRL137.21
|
+22.2%
|
|
Canada
|
47%
|
+2.7%
|
CAD119.74
|
0.0%
|
CAD56.34
|
+2.7%
|
|
Mexico
|
53.3%
|
+9.6%
|
MXN1344.46
|
-2.5%
|
MXN716.27
|
+6.9%
|
|
United States
|
47.7%
|
+5.8%
|
USD96.64
|
+2.8%
|
USD46.10
|
+8.7%
|
*percentages are increases/decreases for January 2011 vs. January 2010
View Global Hotel Review for January 2011.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305
