LONDON—The Middle East/Africa region reported increases in all three key performance measurements during January 2011 when reported in U.S. dollars, according to data compiled by STR Global.
The region’s occupancy ended the month with a 6.2-percent increase to 57.5 percent, average daily rate rose 4.6 percent to US$172.26, and revenue per available room went up 11.2 percent to US$99.02.
“The full impact of the recent and ongoing demonstrations against existing governments across the region will only be seen in the February results”, said Elizabeth Randall, managing director of STR Global. “While our sample of five hotels in Tunisia reported increases in average rate, their 20-percent occupancy, on average, is the lowest level reported in any month during the past few years. Whilst this is not a full representative sample for the country, it gives an indication that hotels kept their room rates as any discounting would have not generated additional demand. We see a similar picture from the daily performances in Cairo for the end of January and throughout February. Our sample of 22 hotels in Cairo reported falling occupancy levels dropping to below 17 percent for the first 21 days of February with increases in average rates”.
Highlights among the region’s key markets for January include (year-over-year comparisons, all currency in U.S. dollars):
• Abu Dhabi, United Arab Emirates, experienced the largest occupancy increase, rising 21.3 percent to 60.9 percent, followed by Muscat, Oman (+17.3 percent to 60.9 percent), and Amman, Jordan (+14.2 percent to 49.5 percent).
• Two markets posted double-digit occupancy decreases: Beirut, Lebanon (-20.9 percent to 41.6 percent), and Johannesburg, South Africa (-15.6 percent to 41.7 percent).
• Muscat (+9.9 percent to US$283.93) and Johannesburg (+9.5 percent to US$100.10) reported the largest ADR increases for the month.
• Abu Dhabi reported the largest ADR decrease, falling 32.6 percent to US$189.70.
• Two markets achieved double-digit RevPAR increases: Muscat (+28.9 percent to US$172.93) and Amman (+16.0 percent to US$75.72).
• Beirut reported the largest RevPAR decrease, falling 24.6 percent to US$86.09, followed by Abu Dhabi with an 18.3-percent decrease to US$115.54.
Performances of key countries in January (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Egypt
|
63.0%
|
+0.5%
|
EGP524.69
|
+17.7%
|
EGP330.67
|
+18.3%
|
|
Saudi Arabia
|
45.0%
|
+11.7%
|
SAR774.96
|
+7.9%
|
SAR349.05
|
+20.5%
|
|
South Africa
|
47.1%
|
-4.6%
|
ZAR912.64
|
+4.3%
|
ZAR429.83
|
-0.4%
|
|
United Arab Emirates
|
70.8%
|
+10.3%
|
AED783.19
|
-11.0%
|
AED554.70
|
-1.8%
|
*percentages are increases/decreases for January 2011 vs. January 2010
View Global Hotel Review for January 2011.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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