LONDON—The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for January 2011, according to data compiled by STR Global.
Year-over-year, January 2011 figures for Europe (U.S. dollars, euros and British pounds):
| |
Europe
|
% change
|
|
Occupancy
|
49.7%
|
+3.9%
|
|
ADR (U.S. dollars)
|
$131.34
|
+3.7%
|
|
ADR (euros)
|
€96.55
|
+5.6%
|
|
ADR (British pounds)
|
£82.88
|
+4.6%
|
|
RevPAR (U.S. dollars)
|
$65.23
|
+7.7%
|
|
RevPAR (euros)
|
€47.95
|
+9.7%
|
|
RevPAR (British pounds)
|
£41.16
|
+8.6%
|
Source: STR Global
“Europe’s recovery continued in January 2011 with solid growth in occupancy and ADR”, said Elizabeth Randall, managing director of STR Global. “With a 5-percent increase in demand and limited supply growth, the outlook is promising. The Men’s Handball World Championship benefited Malmo and Gothenburg, as they were two of the eight locations across Sweden hosting the tournament. The championship, along with a trade fair in Munich, brought additional demand to the cities in otherwise low season months”.
Highlights from key market performers for January 2011 include (year-over-year comparisons, all currency in euros):
• Gothenburg, Sweden, reported the largest occupancy increase, rising 22.8 percent to 52.2 percent, followed by Venice, Italy, with a 20.1-percent increase to 31.4 percent.
• Cardiff, Wales, fell 5.1 percent to 49.0 percent in occupancy, reporting the largest decrease in that metric, followed by Manchester, United Kingdom, with a 3.8-percent decrease to 59.0 percent.
• Four markets experienced ADR increases of more than 20 percent: Malmo, Sweden (+33.2 percent to EUR109.32); Gothenburg (+24.1 percent to EUR102.30); Munich, Germany (+23.0 percent to EUR115.25); and Geneva, Switzerland (+20.5 percent to EUR253.24).
• Three markets reported ADR decreases: Athens, Greece (-3.3 percent to EUR89.26); Hamburg, Germany (-2.7 percent to EUR91.60); and Budapest, Hungary (-2.5 percent to EUR58.93).
• Malmo jumped 57.7 percent in RevPAR to EUR55.62, reporting the largest increase in that metric, followed by Gothenburg with a 52.5-percent increase to EUR53.40.
• Three of the region’s key markets experienced RevPAR decreases: Manchester (-3.6 percent to EUR43.47); Budapest (-3.4 percent to EUR20.72); and Cardiff (-1.3 percent to EUR30.66).
Performances of key countries in January (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
50.5%
|
+5.4%
|
EUR93.09
|
+6.1%
|
EUR46.97
|
+11.8%
|
|
Italy
|
42.7%
|
+4.7%
|
EUR103.32
|
+4.0%
|
EUR44.15
|
+8.9%
|
|
Russia
|
36.6%
|
+4.1%
|
RUB4800.39
|
0.0%
|
RUB1756.59
|
+4.1%
|
|
Spain
|
47.8%
|
+7.0%
|
EUR77.82
|
+2.4%
|
EUR37.23
|
+9.6%
|
|
United Kingdom
|
56.7%
|
+0.6%
|
GBP77.43
|
+4.2%
|
GBP43.92
|
+4.9%
|
*percentages are increases/decreases for January 2011 vs. January 2010
View Global Hotel Review for January 2011.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
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rurie@str.com
+1 (615) 824-8664 ext. 3305
