HENDERSONVILLE, Tennessee—San Diego, California, achieved the largest increases in average daily rate and revenue per available room during the week of 13-19 February 2011, according to data from STR.
The market’s ADR rose 27.3% to US$146.10 and its RevPAR increased 49.7% to US$113.38. San Diego’s occupancy was up 17.6% for the week to 77.6%.
Overall, the U.S. hotel industry’s occupancy increased 6.7% to 59.1%, ADR was up 3.3% to US$99.32, and RevPAR finished the week up 10.2% to US$58.72.
Among the top 25 markets, Detroit, Michigan, experienced the largest occupancy increase, rising 18.7% to 57.6%.
Two markets, excluding San Diego, reported double-digit ADR increases: Los Angeles-Long Beach, California (+22.4% to US$135.71), and San Francisco/San Mateo, California (+18.1% to US$146.90).
New Orleans posted the largest decreases in all three key performance metrics. The market’s occupancy fell 11.8% to 67.6%, ADR was down 13.1% to US$117.78, and RevPAR decreased 23.4% to US$79.62.
Four top markets, other than San Diego, reported RevPAR increases of more than 20%: Los Angeles-Long Beach (+35.7% to US$101.81); San Francisco/San Mateo (+29.8% to US$112.62); Detroit (+22.0% to US$43.10); and Boston, Massachusetts (+20.6% to US$74.26).
Among the chain-scale segments, the upscale segment posted the largest occupancy increase, rising 7.5% to 69.5%, followed by the upper-midscale segment with a 7.3% increase to 59.0%.
The luxury segment (+5.2% to US$257.43) and the upper-upscale segment (+5.2% to US$146.48) reported the largest ADR increases. The midscale segment ended the week virtually flat with a 0.9% increase to US$71.68.
The luxury segment (+11.2% to US$176.13) and the upscale segment (+11.2% to US$76.11) experienced the largest RevPAR increases for the week.