HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 20-26 February 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy ended the week with a 1.7-percent increase to 59.3 percent. Average daily rate dropped 14.6 percent to CAD$121.27. Revenue per available room fell 13.1 percent to CAD$71.95.
British Columbia experienced the largest decreases in all three key performance metrics. The province, which hosted the 2010 Winter Olympics in Vancouver from 12-28 February 2010, ended the week with a 29.0-percent occupancy decrease to 54.6 percent, a 49.2-percent fall in ADR to CAD$120.74, and a 63.9-percent RevPAR drop to CAD$65.99.
Four provinces achieved double-digit occupancy increases: Prince Edward Island (+41.4 percent to 49.9 percent); Alberta (+18.7 percent to 64.1 percent); Quebec (+18.1 percent to 60.8 percent); and Nova Scotia (+11.4 percent to 64.7 percent).
Prince Edward Island reported the largest ADR increase, rising 16.8 percent to CAD$87.90, followed by Nova Scotia with a 13.8-percent increase to CAD$121.87.
Four provinces experienced RevPAR increases of more than 20 percent: Prince Edward Island (+65.1 percent to CAD$43.86); Nova Scotia (+26.7 percent to CAD$78.91); Quebec (+22.9 percent to CAD$76.73); and Alberta (+20.5 percent to CAD$83.54).
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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Rachael Spann Urie
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