HENDERSONVILLE, Tennessee—The Canadian hotel industry reported mixed results in the three key performance metrics for the week of 27 February-5 March 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy ended the week flat at 55.3 percent. Average daily rate dropped 2.6 percent to CAD$123.22. Revenue per available room fell 2.4 percent to CAD$68.16.
Among the provinces, Newfoundland rose 12.3 percent in occupancy to 58.3 percent, reporting the largest increase in that metric. Ontario followed with a 7.2-percent occupancy increase to 58.4 percent. New Brunswick (-18.5 percent to 43.7 percent) and Prince Edward Island (-14.9 percent to 34.2 percent) reported the largest occupancy decreases for the week.
Newfoundland posted the largest ADR increase, rising 5.1 percent to CAD$120.39, followed by Manitoba (+4.4 percent to CAD$110.57) and Ontario (+4.4 percent to CAD$124.40). British Columbia fell 22.3 percent in ADR to CAD$122.79, reporting the largest decrease in that metric.
Two provinces experienced double-digit RevPAR increases: Newfoundland (+18.0 percent to CAD$70.20) and Ontario (+11.8 percent to CAD$72.62). British Columbia reported the largest RevPAR decrease, falling 28.9 percent to CAD$66.38, followed by Prince Edward Island (-23.2 percent to CAD$25.83) and New Brunswick (-19.7 percent to CAD$47.38).
About STR
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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