HENDERSONVILLE, Tennessee—The Canadian hotel industry reported positive results in the three key performance metrics for the week of 6-12 March 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry’s occupancy rose 3.0 percent to 58.5 percent. Average daily rate increased 1.9 percent to CAD$128.52. Revenue per available room was up 4.9 percent to CAD$75.17.
Among the provinces, New Brunswick achieved the largest occupancy increase, rising 18.9 percent to 58.0 percent. Nova Scotia fell 9.1 percent in occupancy to 57.9 percent, reporting the largest decrease in that metric, followed by British Columbia with a 4.5-percent decrease to 55.0 percent.
Ontario experienced the largest ADR increase, rising 5.2 percent to CAD$134.80, followed by New Brunswick (+4.3 percent to CAD$111.77) and Manitoba (+3.4 percent to CAD$111.49). Two provinces posted ADR decreases of more than 5 percent: Prince Edward Island (-9.7 percent to CAD$69.97) and Nova Scotia (-7.5 percent to CAD$110.69).
Three provinces reported double-digit RevPAR increases: New Brunswick (+23.8 percent to CAD$64.81); Ontario (+12.6 percent to CAD$81.72); and Newfoundland (+10.4 percent to CAD$74.21). Nova Scotia fell 16.0 percent in RevPAR to CAD$64.07, reporting the largest decrease in that metric, followed by Prince Edward Island with a 13.5-percent decrease to CAD$20.84.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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Rachael Spann Urie
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