HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during the week of 6-12 March 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 6.0 percent to 61.1 percent, average daily rate was up 3.1 percent to US$100.93, and revenue per available room finished the week up 9.2 percent to US$61.69.
Among the Top 25 Markets, Orlando, Florida, experienced the largest occupancy increase, rising 15.8 percent to 83.5 percent. Three other markets reported double-digit occupancy increases: Chicago, Illinois (+13.3 percent to 62.7 percent); Philadelphia, Pennsylvania-New Jersey (+10.8 percent to 68.9 percent); and Atlanta, Georgia (+10.4 percent to 63.6 percent). Nashville, Tennessee, fell 6.9 percent in occupancy to 60.9 percent, reporting the largest decrease in that metric, followed by San Francisco/San Mateo, California (-6.1 percent to 69.0 percent).
Oahu Island, Hawaii, posted the only double-digit ADR increase, rising 10.3 percent to US$158.86. Two markets reported ADR decreases of more than 10 percent: New Orleans, Louisiana (-11.3 percent to US$149.17), and Nashville (-10.6 percent to US$89.63).
Four markets achieved RevPAR increases of more than 15 percent: Orlando (+26.7 percent to US$87.13); Chicago (+21.9 percent to US$67.15); Oahu Island (+20.6 percent to US$133.04); and Philadelphia (+18.1 percent to US$77.97). Nashville (-16.7 percent to US$54.61) and New Orleans (-12.9 percent to US$119.09) experienced the largest RevPAR decreases for the week.
View U.S. hotel review for week ending 12 March.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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