HENDERSONVILLE, Tennessee—New Orleans, Louisiana, experienced the largest occupancy and revenue per available room decreases for February 2011, according to data from STR.
The market’s occupancy fell 5.6% to 67.2%, its average daily rate ended the month virtually flat with a 0.4% increase to US$128.21, and its RevPAR decreased 5.2% to US$86.18.
Overall, the U.S. hotel industry’s occupancy was up 5.2% to 55.7%, ADR ended the month with a 2.5% increase to US$98.95, and RevPAR for the month rose 7.9% to US$55.15.
Among the top 25 markets, Norfolk-Virginia Beach, Virginia, achieved the largest occupancy increase, rising 13.8% to 45.6%. New York, New York, fell 3.6% in occupancy to 67.9%, reporting the largest decrease behind New Orleans.
Dallas, Texas, which hosted Super Bowl XLV on 6 February 2011, experienced the largest increases in ADR (+22.7% to US$107.72) and RevPAR (+35.8% to US$67.09).
Three markets, excluding Dallas, reported double-digit ADR increases: San Francisco/San Mateo, California (+15.3% to US$144.88); Los Angeles-Long Beach, California (+14.4% to US$128.51); and Oahu Island, Hawaii (+11.6% to US$159.12). Miami-Hialeah, Florida fell 8.5% to US$183.43.
Four markets, other than Dallas, achieved RevPAR increases of more than 20%: Los Angeles-Long Beach (+26.1% to US$91.18); San Francisco/San Mateo (+25.2% to US$102.53); Orlando, Florida (+21.0% to US$76.31); and Oahu Island (+20.1% to US$137.97).
Among the chain-scale segments, the luxury segment experienced the largest increases in all three key performance metrics. The segment’s occupancy rose 6.0% to 66.8%, its ADR was up 5.6% to US$256.68, and its RevPAR increased 12.0% to US$171.52.