LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for February 2011, according to data compiled by STR and STR Global.
The Americas region ended February with a 5.1-percent increase in occupancy to 56.2 percent, average daily rate was up 1.9 percent to US$102.19, and revenue per available room rose 7.1 percent for the month to US$57.48.
Among the key markets, Sao Paulo, Brazil, experienced the largest occupancy increase, rising 20.5 percent to 68.6 percent, followed by Montreal, Canada, with a 13.6-percent increase to 57.1 percent. Vancouver, Canada, which hosted the 2010 Winter Olympics 12-28 February 2010, reported the largest occupancy decrease, falling 33.5 percent to 56.8 percent, followed by Manitoba/Saskatchewan (-4.5 percent to 61.2 percent), and New York, New York (-3.6 percent to 67.9 percent).
Sao Paulo jumped 30.4 percent in ADR to US$133.99, reporting the largest increase in that metric, followed by San Francisco, California (+15.3 percent to US$144.88), and Los Angeles, California (+14.4 percent to US$128.51).
Vancouver posted the largest decreases in ADR (-43.0 percent to US$130.32) and RevPAR (-62.1 percent to US$74.06).
Five markets ended the month with RevPAR increases of more than 20 percent: Sao Paulo (+57.1 percent to US$91.95); Los Angeles (+26.1 percent to US$91.18); San Francisco (+25.2 percent to US$102.53); Montreal, Canada (+24.5 percent to US$72.84); and Ottawa (+20.3 percent to US$104.53).
Performances of key countries in February (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Brazil
|
69.3%
|
+15.5%
|
BRL219.21
|
-0.7%
|
BRL151.84
|
+14.7%
|
|
Canada
|
56.6%
|
+0.4%
|
CAD123.05
|
-13.8%
|
CAD69.63
|
-13.5%
|
|
Mexico
|
60.8%
|
+3.2%
|
MXN1406.53
|
-1.1%
|
MXN855.83
|
+2.1%
|
|
United States
|
55.7%
|
+5.2%
|
USD98.95
|
+2.5%
|
USD55.15
|
+7.9%
|
*percentages are increases/decreases for February 2011 vs. February 2010
View Global hotel review for February.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305
